Let Social Media Work for you this New Year

Now that the New Year has arrived we should all welcome 2017 by focusing on how to not only put our businesses in the best light, but how to get our businesses known to as many potential customers as possible. Everyday there are 500 million tweets, 4.5 billion likes on Facebook, and 95 million photos and videos uploaded to Instagram. Behind these staggering numbers is a wealth of information about your customers such as:
  • Who they are
  • What are they like, and
  • How they feel about your brand
Through daily active engagement and social listening, you can gather relevant customer data and use that information to make smarter business decisions.  At Change Promotions Inc., we have the ability to gather information across all your social network in real time, allowing you to gauge customer sentiment, find the conversations happening around your brand and run real time reports. It’s also possible to increase Brand Awareness and Loyalty When you have a presence on social media, because it makes it easier for your customers to find you, and by connecting with customers on social media, you’re more likely to increase retention and brand loyalty, below are some of the main reasons you should be focusing on social media this year!1.) Generate higher converting leads
Social media increased sales and customer retention through regular interaction and timely customer service. In the 2015 Sales Best Practices Study from Research Institute MHI Global, World class companies rated social media as the most effective way to identify key decision makers and new business opportunities. In the State of Social Selling in 2015, nearly 75 percent of companies engaged in selling on Social Media reported an increase in Sales in 12 months.2.) Provide Rich Customer Experience
Even if you aren’t on social media, most of your customers expect you to be. Over 67 percent of consumers now go to social media for customer service. They expect fast response times and 24/7 support –and companies that deliver win out. A Study by Aberdeen group shows that companies engaging in social customer service see much bigger annual financial gains (7.5 percent YOY growth) vs. those without (2.9 percent).3.) Increase Website Traffic and Search Ranking
One of the biggest benefits of social media for business is using it to increase your website traffic. Not only does social media help you direct people to your website but the more social media share your receive, the higher your search ranking will be. For example, if every person who follows Change Promotion Inc. on Twitter, retweets its posts, it is more likely to rank higher in Googles search engine results page for variations of “Social Media for business”. Social Media is a two-way channel where you have the opportunity to enrich relationships with your customers. Social media allows restaurants to create dialogue with restaurant goers, plumbers with people who need plumbing done, hairdressers with those who want their hair done, and more. Therefore you can create relationships with customers before you have made the sale, while you are making the sale, and after you have made the sale. This kind of social media dialogue between brands and customers is something traditional advertisers cannot achieve. We Can Change Your Mind On Social Media – Let us help you make the change.


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Change Promotions Inc.
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