Let Social Media Work for you this New Year

Now that the New Year has arrived we should all welcome 2017 by focusing on how to not only put our businesses in the best light, but how to get our businesses known to as many potential customers as possible. Everyday there are 500 million tweets, 4.5 billion likes on Facebook, and 95 million photos and videos uploaded to Instagram. Behind these staggering numbers is a wealth of information about your customers such as:
  • Who they are
  • What are they like, and
  • How they feel about your brand
Through daily active engagement and social listening, you can gather relevant customer data and use that information to make smarter business decisions.  At Change Promotions Inc., we have the ability to gather information across all your social network in real time, allowing you to gauge customer sentiment, find the conversations happening around your brand and run real time reports. It’s also possible to increase Brand Awareness and Loyalty When you have a presence on social media, because it makes it easier for your customers to find you, and by connecting with customers on social media, you’re more likely to increase retention and brand loyalty, below are some of the main reasons you should be focusing on social media this year!1.) Generate higher converting leads
Social media increased sales and customer retention through regular interaction and timely customer service. In the 2015 Sales Best Practices Study from Research Institute MHI Global, World class companies rated social media as the most effective way to identify key decision makers and new business opportunities. In the State of Social Selling in 2015, nearly 75 percent of companies engaged in selling on Social Media reported an increase in Sales in 12 months.2.) Provide Rich Customer Experience
Even if you aren’t on social media, most of your customers expect you to be. Over 67 percent of consumers now go to social media for customer service. They expect fast response times and 24/7 support –and companies that deliver win out. A Study by Aberdeen group shows that companies engaging in social customer service see much bigger annual financial gains (7.5 percent YOY growth) vs. those without (2.9 percent).3.) Increase Website Traffic and Search Ranking
One of the biggest benefits of social media for business is using it to increase your website traffic. Not only does social media help you direct people to your website but the more social media share your receive, the higher your search ranking will be. For example, if every person who follows Change Promotion Inc. on Twitter, retweets its posts, it is more likely to rank higher in Googles search engine results page for variations of “Social Media for business”. Social Media is a two-way channel where you have the opportunity to enrich relationships with your customers. Social media allows restaurants to create dialogue with restaurant goers, plumbers with people who need plumbing done, hairdressers with those who want their hair done, and more. Therefore you can create relationships with customers before you have made the sale, while you are making the sale, and after you have made the sale. This kind of social media dialogue between brands and customers is something traditional advertisers cannot achieve. We Can Change Your Mind On Social Media – Let us help you make the change.


Your marketing assistant.

Change Promotions Inc.
Turning Dreams into Reality and Goals into Achievements.
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2016, New Year, New Opportunities!

2016, New Year, New Opportunities!

Happy New Years from Change Promotions Inc.!


We hope this first business week has given you enough time to reflect about last year; as the year 2016 will now be the date written on all your new paper work, files and cheques! The excitement for things to come; is at its peak at the beginning of the year. You now have a  fresh opportunity to improve what you felt you lacked on, or what you want to take to the next level, from the previous year. Just like we’ve found,  you probably also have many goals you’d like to work on for the new year. Here at Change Promotions Inc., our plan for the New Year is to continue to improve our order system, increase our online marketing presence; including our social media presence, as well as assist in the success of other businesses like yours, by using the various marketing services and business solutions we offer. As you know, our main services include design, print, distribution, website development, SEO, online marketing and event organization. While we also offer product solutions that allow your business to operate while branding on the daily basis; such as toner, paper, stamps, branded attire, domain registration, and web hosting.  Additionally, another one of our goals for 2016 is to grow our diverse team even further, as we plan to include a new division within our company by the summer time… So what are your goals? Whatever it (or they) might be we’d love to come alongside you, assist & make them last well into the New Year & beyond!

On another note, if you are one of our partners/clients that missed our consistent presence for the end of 2015, we are really sorry, and it was for great reasons. From the summer of 2015 some of our main team members had to focus on new projects that we’re involved in. In 2016 and beyond look out for Roots 4 Change, the GACN, Flight Unit and the newly opened restaurant in downtown Brampton, Golden Stool Restaurant and Lounge. Many organization and marketing efforts have been put into all the above! In 2016, we are proud to say that they are all on a successful path and will require less of our attention, therefore giving us more time to focus on assisting You with Your Business.

Change Promotions Inc. is especially very proud in our services provided in assisting, Chef Kwame for the start up of the restaurant & lounge, Golden Stool. If you have not heard or seen already, check it out, various marketing techniques were used to spread the word in its early stages of opening. At this point in time, the marketing campaign for the Golden Stool included, logo design, business cards, postcards, brochures, distribution, photography, videography, website development, SEO, online marketing, branded attire, domain registration, web hosting, and event organization. Below you see some of these marketing materials, find a link to their website, as well as pictures & video footage of recent events hosted at the restaurant.

We kindly invite everyone to come check it out & to bring your family & friends!


Your marketing assistant,
Change Promotions Inc.
Turning Dreams into Reality and Goals into Achievements.
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