Online and social media marketing are forms of digital marketing that involve promoting products, services, or brands through the Internet and social media platforms.
Online marketing includes a variety of tactics such as search engine optimization (SEO), pay-per-click advertising (PPC), email marketing, and content marketing. These tactics aim to reach potential customers through the various stages of the purchasing journey, from initial awareness to conversion.
Social media marketing involves creating and sharing content on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn, to promote a product, service, or brand and engage with a target audience. This can include creating social media posts, running ads, hosting events, and building a following.
Both online and social media marketing can help businesses reach a large, targeted audience, and can be a cost-effective way to promote a brand and drive sales.