Informative distribution refers to the practice of distributing flyers or other promotional materials on the street, sidewalk, or other public areas. This method of distribution is often used to reach a wide audience in a specific geographic area, and can be an effective way to reach people who may not be reached through other forms of advertising. Street side distribution can be done in a number of ways, such as:

• Handing out flyers to people walking by
• Distributing flyers to people sitting at outdoor seating areas
• Distributing flyers to people inside a location

Targeted distribution refers to the practice of distributing flyers or other promotional materials to a specific group of people who are likely to be interested in the product, service, or event being advertised. This can be done by targeting certain demographics such as age, income, or location, or by targeting specific groups such as students or pet owners. By targeting the distribution of flyers to a specific audience, the effectiveness of the marketing campaign is increased as the flyers are more likely to reach people who are actually interested in the advertised product or service.