Postcard printing is the process of printing designs, text, or images on postcards. Postcards are a popular form of direct mail, and are used for a variety of purposes such as advertising, invitations, and announcements. They can be printed on one or both sides and can come in various sizes.
Postcards can be printed using a variety of printing methods such as offset printing, digital printing, or letterpress printing.
Offset printing is a traditional method that uses a printing press and ink to transfer an image onto the postcard. This method is suitable for large-scale production and allows for a wide variety of colors and finishes.
Digital printing is a more modern method that uses digital printers to print directly onto the postcard. This method is suitable for small to medium-scale production and allows for greater flexibility in terms of design and personalization.
Letterpress printing is a method that uses a press to apply ink or foil onto the surface of the postcard. This method is suitable for high-end, formal invitations, and other formal communications.
Postcard printing can be done on various types of paper stock, such as cardstock, and in different finishes, such as gloss or matte finish.
In terms of design, postcards usually include the company’s branding elements, a message or call to action, and a visually appealing design that catches the attention of the recipient.