“We already have a website.” This is a common answer given by many business owners when they are asked any questions regarding their web based marketing campaigns or strategies. However, many business owners fail to realize that having a website does not provide their business with any increase in exposure if their website remains hidden or unknown to their target market. In essence, having a company website is somewhat futile if consumers are not being directed to your website. This is similar to a business owner saying that they are marketing their business by having a store location that is hidden below ground.
So how do I allow my website to create greater exposure for my business??? We’re glad that you asked! The answer to this question is answered with three words, SEARCH ENGINE OPTIMIZATION also known as SEO. Search engine optimization allows your business to increase the visibility of your website whilst directing consumers to your website; thus providing your business with increased potential to acquire more consumers. This tool is implemented with the use of search engines such as google thus allowing your business to tap into the global market of consumers that are interested in your product or service. You may be saying “ I don’t know how to do that!!” Don’t be discouraged, as your marketing assistant we at Change Promotions Inc. are adequately equipped to serve you in this area and provide you with a web based platform to take your business to the next level!! Feel free to give us a call or send us an email with any inquiries as it is our utmost honor and desire to serve you.
Your marketing assistant!!
Change Promotions Inc.